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Small Business Revitalization Blog

Small Business Coaching: Revive Your Profits, Revitalise Your Perspectives, Reinvigorate Your People

What if I am WRONG?



Today’s Small Business blog post answers a business mindset question from Caroline in the UK, who posted this question at www.AskLisaMurray.com:

“I am relatively new into running my own business, having worked in a large corporate previously. How do you overcome the mental challenge of that little voice that says - you aren't good enough or - what if you advise someone and you get it wrong etc!”

Great question, and one that all of us who make the transition from employee to business owner ask ourselves more than once!!  Here are a couple of simple strategies for overcoming the anxiety monkey that sits on your shoulder just waiting for you to make a mistake…

Most of us have been raised to believe we have to be good enough… we have to deserve… we have to perform… we have to deliver… we have to continually prove ourselves... we have to…………. (the list is never ending!).  

So the first step is to recognize that the little voice inside our head probably did not originally belong to us.  I use a simple tool of sending all of those niggling negative thoughts back to wherever they came from (with consciousness attached).  If you do that every time you have some doubts, that little voice has absolutely no power and you’ll find those thoughts will disappear.  You don't have to know who gave them to you, but you do need to be willing to choose another reality!

The second strategy I use is to ask some questions that change the energy of these thoughts and create new realities…

What if you didn’t have to prove anything to anybody in relation to your business?  Who would you be?  How would you conduct your business?  What choices would you make?  What other possibilities could you create and generate which go way beyond what you can imagine right now…?  

What if there was no right or wrong?  I see business as a series of choices… it is my job to offer my clients a range of possibilities they may not have thought of yet… and it is my clients job to make the choice that will work best for them.  I may guide them towards an effective model for making a choice, but I don’t make the choice for them.  Ultimately, all clients are responsible for their own business decisions and your contract and insurances should cover that clearly. 

If they are into judgment and making you (as the consultant or coach) into their scapegoat it’s worth asking if they really are your ideal client!!  Of course, if you have made a mistake, do whatever is required to resolve the issue fairly - your reputation rests upon it!  Most people will be very decent if you are proactive and committed to finding a solution that works for the client.

Got a small business question?  Ask it at www.AskLisaMurray.com

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If content is the vehicle, then the accelerator is your bliss!


Image: FlickrCCYtseJamPhotography

Many businesses build their brand by educating potential customers. Informative, high quality content promotes what they do and demonstrates their expertise.  However, it pays to think of your content as the vehicle – i.e. content is plentiful and everyone has some!

What makes the difference and accelerates your results (besides an effective content marketing strategy!) is how you express your bliss.

Would you prefer to do business with a person who loves what they do and expresses it in all the ways they interact with you, or with someone who has one foot in the grave and simply can’t be bothered in making your experience with their business blissful?

The same applies to anything you write or produce as video or audio – how do you express your bliss?  When you have clarity and enthusiasm in expressing what you know, it’s contagious… and that is the point of content marketing… when you do it well it will accelerate how fast you can share your bliss with the world!!  

Here’s two examples of sharing business bliss through content marketing that really kick butt!!  Is it time to up the ante on how you share content with prospects?

Video: Doing Great Work (rather than bad or good work...)
Slideshare:  140 Twitter Tips from Kyle Lacy.
How do you share your bliss through sharing content?  What strategies have worked best for you?  Share your comments below, or find out more about Content Marketing.


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10 Reasons Why Expert Status Is Essential For Small Businesses

Peter Drucker stated that business has only two basic functions – marketing and innovation.  Successful small businesses create value.  Smart and successful small business owners create expertise that cannot be copied!

When you are known as the ‘go to’ person in your industry, it opens many doors effortlessly.  Yes, you need to genuinely know a lot - this is about 'celebrity with integrity' rather than 'splash then crash'!  You also need to keep learning and keep packaging your expertise and knowledge in ways that make you stand out.

Sounds like a lot of work...but really, what is the alternative?  Being average leads to average (or worse!) business performance.

If you aren’t the ‘go to’ person currently, but you’d like to be, here’s 10 good reasons to put time and energy into building your expert status:

  1. You can market yourself with authority and establish your business as an industry leader.
  2. You can make your business highly visible with ease.
  3. Your referral business will grow as you are seen as a trusted resource.
  4. It’s easier to gain media coverage  and this builds trust with potential clients.
  5. Speaking at your industry conference is much more powerful than just attending!
  6. You can help clients more productively and insightfully than competitors.
  7. You can gain access to rare resources and other respected authorities in your field.
  8. By sharing, you can attract respect while having fun and being creative!
  9. You can convert followers into raving fans.
  10. You can charge more!
If you'd like a detailed strategy for developing your expert status, the REVIVE Playshop will help turn you into a high profile expert faster than you can imagine! 16th November 2009 Bookings Essential!

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