Social Media is Buzzing for Small Business
Everywhere I look at the moment there is buzz around using social media as a marketing tool! Twitter and Facebook are constantly in the news and the growth of 'how to' information is almost overwhelming. It was refreshing to come across some great social media statistics today that shed some light on what's really happening out there! Over 800 businesses were surveyed by Michael A Stelzner from the Social Media Marketing Industry Report and the tangible results being achieved were very encouraging, especially as using social media is free (except for your time investment):
Just for the record, after being on Twitter for less than two weeks, I received my first prospective client enquiry! How does it get any better than that?
- Generated exposure for my business (81%)
- Increased my traffic, subscribers or opt-in list (61%)
- Resulted in new business partnerships (56%)
- Helped us rise in the search rankings (52%)
- Generated qualified leads (48%)
- Reduced overall marketing expenses (45%)
- Helped me close business (35%)
Just for the record, after being on Twitter for less than two weeks, I received my first prospective client enquiry! How does it get any better than that?